Consumos web. 06/29/2019

• Yesterday's $10 million question: why is it so difficult – and expensive – to license a Beatles song?

  Just ask Nike, which thought it had ticked all the boxes when licensing Revolution in 1987 from Capitol Records for $250,000 – only to be stung with a $15 million lawsuit by the then-three surviving Beatles, Paul McCartney, George Harrison and Ringo Star.

  tags: Beatles propiedad intelectual beatlehistory beatlesongs publicidad

Posted from Diigo. The rest of my favorite links are here.